In today’s dynamic business landscape, staying connected with key stakeholders, staff, and customers is essential for sustainable growth and success. Adopting a core survey tool to execute ongoing surveys through mobile phones offers a strategic advantage. This three-page summary explores the compelling reasons for businesses, particularly small enterprises, to embrace mobile phone-based survey tools, highlighting the limitations of traditional survey consulting methods.
Through market research surveys, HubSpot collected data on customer pain points, preferences, and desired features. This information guided the development of new product features, resulting in increased customer satisfaction and expanded market reach.
HubSpot: Market Research Survey
1. The Pervasiveness of Mobile Phones:
Mobile phones have become ubiquitous, with an estimated 5.27 billion unique mobile users globally, representing approximately 67.1% of the world’s population [Statista, 2023]. Leveraging mobile phones as a survey tool ensures direct access to a vast audience, allowing businesses to engage stakeholders, staff, and customers in real-time, regardless of their geographical location.
2. Cost-Effectiveness and Accessibility:
The traditional survey consulting industry, while effective, often incurs high costs, making it prohibitive for small businesses to conduct extensive campaigns. Adopting a mobile phone-based core survey tool offers a cost-effective alternative, democratising access to valuable insights. With the majority of individuals owning a mobile device, businesses can significantly reduce survey distribution costs while increasing accessibility.
3. Real-Time Feedback for Agile Decision-Making:
Mobile-based surveys empower businesses to gather real-time feedback, enabling agile decision-making. With their longer turnaround times, traditional survey methods may hinder a company’s ability to adapt swiftly to evolving market trends or address emerging issues. The immediacy of mobile surveys enhances responsiveness, allowing businesses to make data-driven decisions promptly.
4. Enhanced Engagement and Response Rates:
The interactive nature of mobile surveys enhances participant engagement, leading to higher response rates compared to traditional methods. With push notifications and personalised messaging, businesses can capture the attention of stakeholders, staff, and customers, encouraging active participation. Increasedengagement contributes to more accurate and representative data, enhancing the overall quality of insights gathered.
5. Tailored Surveys for Diverse Audiences:
Mobile-based survey tools provide flexibility in designing tailored surveys for different audience segments. Businesses can customise questions, formats, and frequencies to suit the preferences and characteristics of stakeholders, staff, and customers. This adaptability ensures that surveys are relevant, engaging, and aligned with the unique needs of diverse target groups.
6. Scalability and Efficiency:
Scalability is a critical factor for businesses of all sizes. Mobile survey tools offer scalable solutions, enabling seamless expansion or contraction of survey campaigns based on evolving business requirements. The efficiency of these tools allows businesses to maximise their survey efforts without compromising on data quality or incurring exorbitant costs.
7. Industry Landscape and Small Businesses:
The survey consulting industry, valued at billions of dollars, is primarily dominated by large enterprises catering to multinational corporations [IBISWorld, 2023]. Small businesses often find these services financially burdensome, limiting their ability to conduct comprehensive surveys. The adoption of mobile phone-based core survey tools empowers small businesses to access valuable insights on a budget, levelling the playing field in the competitive business landscape.
