Articles

Image email surveys only get 8% response rate, while SMS gets 40%
Articles

Survey Fatigue is Real: How to Get Honest Feedback Without Annoying Your Customers

You send out customer surveys religiously. Response rates hover around 8%. The feedback you do get feels generic, unhelpful, or comes from the same handful of vocal customers every time.

Meanwhile, your competitors seem to have their finger on the pulse of customer sentiment, making rapid improvements that keep them ahead. What are they doing

Interview

How the Department of Sanitation Transformed Communication with Entra-Sync – An Exclusive Interview

Department of Sanitation, a large organisation with over 1,000 employees, to discuss their journey with Active Directory integration and how it reshaped their communication workflows. This in-depth interview covers everything from their challenges before Entra-Sync to the tangible improvements they’ve seen. Interview API Shift: Before adopting Entra-Sync, what challenges did you face in managing contacts

Articles

Real Results from Entra-Sync: Reducing Errors, Saving Time, and Streamlining Contact Management

To truly understand the impact of Entra-Sync, we examine how an organisation of over 1,000 employees can transform its contact management process. With Entra-Sync, they can reduce time spent on manual contact updates, enhance message targeting, and improve security standards. These gains align with trends seen in Active Directory integrations at companies like Salesforce and

Articles

Meet Entra-Sync: The Ultimate Tool for Contact Management and Targeted Messaging

In today’s digital world, enterprises face an ever-growing need to keep communication streamlined and efficient, especially when managing thousands of contacts across departments and regions. Enter Entra-Sync—an advanced Active Directory plugin designed for syncing and managing contacts across SMS platforms. Entra-Sync is built to serve SMEs, large enterprises, and government entities that rely on SMS

Picture of a dog
Interview

Pawsitive Engagement: How SMS Elevate Pet Haven Stores

In the bustling world of pet care, Pet Haven* Stores have carved a niche for themselves with their exceptional services and products. However, like many multi-site franchises, they faced challenges in maintaining consistent customer engagement across locations while expanding their customer base. This changed with the adoption of APIShift’s marketplace applications, SBMG’s Smart Messaging gateway,

Interview

Pipes and Plans: How Joe’s Plumbing Thrives with Scheduled Reminders

In a world where technology often seems daunting, Joe’s Plumbing stands out as a small, owner-operated business that has harnessed the power of SMS without the complexities. By adopting APIShift’s SBMG and SwiftSurvey, Joe’s Plumbing* has revolutionised its customer engagement strategy, proving that you don’t need to be a tech wizard to benefit from sophisticated

Image of a garage repairs person researching
Interview

Revving Up Customer Engagement: How SBMG and SMS Surveys Transform CarFix Garage

Nestled in the heart of downtown, CarFix* Garage has always been known for its exceptional car repair and maintenance services. However, like many small businesses, it faced challenges in effectively engaging with its customers and maintaining a steady stream of new clients. This all changed when it discovered APIShift’s SBM Gateway combined with SwiftSurvey. I

picture of multiple forms of communication: email, sms, websites, newspaper
Articles

The Power of Multi-Channel Communication: Making SMS the Hero

In today’s fast-paced digital landscape, no organisation can rely on a single communication channel to effectively reach and engage their audience. The key to a successful communication strategy is leveraging multiple channels, each with unique strengths, to reinforce one another. Among these, SMS stands out for its ubiquity and immediacy. This article explores how SMS

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