SBMG
SBMG (Scalable Business Messaging Gateway) is a modern SMS infrastructure platform designed for high-volume, reliable business messaging. Send transactional alerts, marketing campaigns, and two-way conversations with carrier-grade reliability and developer-friendly APIs.
Scaling up your Mobile Group Messaging
Built for developers and designed for scale. SBMG handles the complexity of carrier relationships, routing optimisation, and compliance so you can focus on your business.
Why use SBMG?
Traditional A2P SMS solutions are expensive, complex to integrate, and difficult to scale. SBMG provides enterprise-grade messaging infrastructure with transparent pricing, simple APIs, and built-in compliance tools.
They measure onboarding in minutes NOT months
Flow with SBMG
Flow with other providers
Connect with your existing tools
Seamlessly integrate SBMG with your CRM, marketing automation, and internal systems via webhooks, REST APIs, or native integrations.
Developer-first platform
Comprehensive SDKs, detailed documentation, and sandbox environments make integration fast. Get started in minutes, not weeks.
Predictable, transparent pricing
No hidden fees or surprise charges. Pay only for what you use.
Two-way conversations
Enable bidirectional SMS messaging with automatic number provisioning, conversation threading, and reply handling built-in.
Expanding capabilities with Integrations and API access
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Quick start a CRM
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Send SMS on event trigger
Incorporate the ability to send SMS into your Zapier workflow. Choose from 7000+ 3rd party apps to trigger it
LEARN MOREWhy companies are migrating to SBMG from A2P SMS
Traditional A2P SMS
- Complex pricing with hidden fees
- Weeks to months for integration
- Limited API documentation
- Manual compliance management
- Difficult to scale infrastructure
SBMG Platform
- Transparent, usage-based pricing
- Start sending in under 10 minutes
- Comprehensive API docs & SDKs
- Built-in compliance automation
- Auto-scales to billions of messages
Carrier-grade reliability
Built on redundant infrastructure with 99.9% uptime SLA. Multiple carrier connections ensure message delivery even during network issues.
- Multi-carrier failover
- Real-time monitoring
- 24/7 support team
- Guaranteed message delivery
Lightning‑fast delivery
Optimised routing algorithms and direct carrier connections deliver messages in under 1 second. Perfect for time‑sensitive notifications.
- Sub-second delivery
- Smart routing optimisation
- Priority message queues
- Global carrier network
Advanced analytics
Comprehensive dashboards and real-time reporting give you visibility into delivery rates, costs, and engagement metrics.
- Real-time delivery tracking
- Cost analytics
- Engagement metrics
- Custom reports
One dedicated number for SMS and voice
Give customers a single, recognisable business number they can call or text. Your dedicated long code belongs to you, not a shared pool, so every interaction builds trust in your brand.
Send & Receive SMS
Full two-way SMS messaging with your dedicated number. Customers can reply directly to your number, and all messages are threaded and managed through your SBMG dashboard.
Voice Capabilities
Your dedicated long code isn't just for text, it also supports voice calls. Receive incoming calls, make outbound calls, and route everything through the same, consistent business identity.
Complete Ownership
Your number is yours exclusively. No sharing with other businesses, no branding conflicts, and full control over messaging and call routing.
Your business number
+64 21 123 4567
One number your customers recognise on every message and call.
Live activity
Now
Keep every conversation on one branded number customers can trust.
Explore The API
Clean, well-documented REST APIs make integration straightforward. Send your first message in under 5 minutes with our quick start guides and interactive API explorer.
{
`curl -X POST https://api.sbmg.io/v1/messages \\
-H "Authorization: Bearer YOUR_API_KEY" \\
-H "Content-Type: application/json" \\
-d '{
"to": "+1234567890",
"from": "+1987654321",
"body": "Hello from SBMG!",
"webhook_url": "https://your-app.com/webhook"
}'
# Response
{
"message_id": "msg_abc123",
"status": "queued",
"created_at": "2025-10-23T10:30:00Z"
}`
}
Traditional Messaging pricing doesn't make sense
Save money with a more flexible usage measurement
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Traditional SMS / Messaging Provider
Total: 306 characters = charged as 2 messages
SBMG
Total: 165 characters = charged as 1 message
*Cheaper than competitors, by charging for data (not fragments), Emojis not doubling costs of entire message and no hidden fees.
Prices that make sense for small businesses
How many messages are in 250KB?
Base
- 250kb message data transit
- Call forwarding
- 30 days of reporting data retention
- Developer API
Boost
- 500kb message data transit
- Call forwarding
- 90 days of reporting data retention
- Developer API
- Reporting quick actions
Pro
- 750kb message data transit
- Call forwarding
- 180 days of reporting data retention
- Developer API
- Reporting quick actions
- Email2SMS
All prices in NZD and are excluding GST (calculated at checkout)