Blog
Insights, guides, and best practices for SMS communication
Why SMS Still Crushes Push Notifications for Business Communication (And When to Use Both)
SMS achieves a 98% open rate compared to push notifications at 4-20%. Discover why text messages reach customers in 3 minutes, work without apps or internet, and drive 7-45% response rates. Learn when to use SMS vs push notifications and how to orchestrate both for maximum engagement.
Stop Manual Texting: How Micro-Businesses Can Automate Without Enterprise Costs
Manual texting is destroying your work-life balance and burning you out. Discover how a $95 gateway solution can automate your messaging, reduce no-shows, and reclaim your evenings—all without expensive enterprise subscriptions. Learn how one music teacher slashed cancellations and recovered lost revenue using automated reminders.
When Honest Companies Send Scammy-Looking Texts
Legitimate companies accidentally send texts that look like scams. Here's why it happens and how dedicated phone numbers build trust. Learn how businesses can avoid the trust paradox and ensure their messages are recognised as legitimate.
One Number That Actually Works: Why Your Business Needs a Dedicated Line for Calls and SMS
Stop juggling landlines, shared shortcodes, and staff mobiles. A dedicated business number that handles both calls and SMS gives you control, consistency, and a brand asset that grows with your business. Here's why one number beats fragmented communication every time.
The $50,000 Reply: How Medical Practices Are Turning SMS Responses Into Revenue
Most practices don't have a no-show problem. They have a listening problem. Discover how one medical practice recovered $50,000 annually by routing SMS replies to email inboxes, reducing no-shows by 40% and improving patient satisfaction to 95%.
3 ServiceNow Notification Mistakes That Cause SLA Breaches (And How to Fix Them)
Every IT leader knows the sinking feeling: a high-priority incident missed its SLA, and now you're explaining to stakeholders why a critical system was down for two hours. The root cause? Nine times out of ten, it wasn't the technology—it was the notification strategy.